Privacy Policy

Privacy Policy

Last updated: September 12, 2026

At Al Aswad Ladies Tailoring and Trading (“Al Aswad”, “we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or make a purchase from alaswad.ae, contact us, use our services, book a Private Home Fitting appointment, or otherwise interact with us.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

This policy is intended to operate in accordance with applicable privacy and data-protection requirements in the United Arab Emirates, including the UAE Personal Data Protection Law, Federal Decree-Law No. 45 of 2021. The UAE Government describes this law as the federal framework governing the collection, processing, storage and protection of personal data and the rights of individuals.

1. Who We Are

For the purposes of this Privacy Policy:

Company: Al Aswad Ladies Tailoring and Trading
Website: alaswad.ae
Location: Sharjah, United Arab Emirates
Email: care@alaswad.ae
Phone / WhatsApp: +971 54 776 4242

Our website is operated using the Shopify e-commerce platform.

2. Information We Collect

Depending on how you interact with Al Aswad, we may collect the following types of information.

Personal and Contact Information

This may include:

  • Full name
  • Email address
  • Telephone or WhatsApp number
  • Billing address
  • Delivery address
  • Country, city, and emirate
  • Account details, where customer accounts are available

Order and Transaction Information

When you purchase from us, we may collect information relating to:

  • Products ordered
  • Order number
  • Order value
  • Size and product preferences
  • Delivery details
  • Returns and exchanges
  • Payment status
  • Transaction history

Payment information is processed through the payment providers available through our checkout. We generally do not receive or store your complete payment-card details ourselves.

Made-to-Order and Fitting Information

If you use our Made-to-Order or Private Home Fitting services, we may collect information such as:

  • Clothing measurements
  • Preferred sizing and fit
  • Design preferences
  • Selected products or collections
  • Appointment date and time
  • Home fitting address or location
  • Notes you voluntarily provide regarding your order or fitting

We use this information only as necessary to provide the requested service and manage your order or appointment.

Communications

If you contact us through email, WhatsApp, our website forms, social media, or Customer Care, we may collect:

  • Your contact details
  • The content of your message
  • Order-related information
  • Customer-service history

Usage and Device Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time and date of visits
  • Referring website
  • Interaction with website features
  • Approximate location derived from technical information
  • Cookie and similar identifiers

The reference policy you provided similarly covered automatically collected usage information and tracking technologies.

3. How We Collect Information

We may collect information:

  • Directly from you when you place an order
  • When you create or use a customer account
  • When you contact Customer Care
  • When you complete a contact or booking form
  • When you book a Private Home Fitting
  • When you provide measurements for Made-to-Order pieces
  • When you subscribe to marketing communications
  • Automatically through cookies and tracking technologies
  • Through service providers that help operate our website, payments, delivery, analytics, advertising, and customer service

4. How We Use Your Information

We may use your personal information to:

Process Your Orders

This includes:

  • Processing purchases
  • Confirming orders
  • Preparing and dispatching products
  • Delivering orders
  • Processing payments
  • Managing returns, exchanges, and refunds

Provide Made-to-Order Services

We may use measurements, preferences, and related information to:

  • Prepare customized garments
  • Arrange fittings
  • Fulfil Made-to-Order requests
  • Communicate regarding alterations or production requirements

Manage Private Home Fitting Appointments

Information submitted through our Private Home Fitting service may be used to:

  • Review your booking request
  • Contact you to confirm availability
  • Arrange the appointment
  • Provide fitting and measurement services
  • Follow up regarding your selected products

Provide Customer Support

We may use your information to:

  • Respond to questions
  • Resolve order issues
  • Manage complaints
  • Assist with products, delivery, returns, or payments

Improve Our Website and Services

We may analyze website usage to understand how customers interact with Al Aswad and to improve:

  • Website performance
  • User experience
  • Products and collections
  • Navigation
  • Marketing effectiveness
  • Customer service

Marketing and Communications

Where permitted by applicable law and your communication preferences, we may send information about:

  • New collections
  • Product launches
  • Al Aswad services
  • Events
  • Brand news

You can unsubscribe from marketing emails using the unsubscribe link contained in the message or by contacting us.

Transactional communications concerning your orders or appointments are separate from marketing communications.

5. Cookies and Tracking Technologies

Al Aswad may use cookies, pixels, tags, scripts, and similar technologies to operate and improve the website.

These technologies may include:

Essential Cookies

These are required for functions such as:

  • Shopping cart
  • Checkout
  • Security
  • Customer authentication
  • Language or currency preferences

Functional Cookies

These help remember preferences and provide enhanced website functionality.

Analytics Technologies

We may use analytics services to understand website traffic, customer journeys, page performance, and interactions.

Our website may use technologies including:

  • Google Analytics
  • Microsoft Clarity

Advertising Technologies

We may use advertising and measurement technologies, including:

  • Meta Pixel
  • Google advertising and conversion-tracking technologies

These technologies can help us understand advertising performance, measure conversions, and deliver more relevant advertising where permitted.

The original policy you supplied also disclosed the use of cookies, tags, scripts and web beacons for analytics and website functionality.

Where cookie controls are made available on our website, you can use those controls to manage your preferences. You can also adjust cookie settings through your browser.

Disabling certain cookies may affect some website functionality.

6. Shopify

Our online store is hosted on Shopify.

Shopify may process personal information on our behalf or as otherwise described in Shopify's own privacy documentation in order to provide the e-commerce infrastructure used by our store.

This may include information necessary to operate:

  • Checkout
  • Customer accounts
  • Orders
  • Payments
  • Fraud prevention
  • Store functionality

7. Payments

Payments are processed by the payment methods and third-party payment providers available at checkout.

Those providers may collect information necessary to:

  • Process your payment
  • Confirm your identity
  • Prevent fraud
  • Provide instalment or other payment services where applicable

Your use of a third-party payment provider may also be governed by that provider's own privacy policy and terms.

8. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information only where reasonably necessary with service providers that help us operate Al Aswad, including:

  • Shopify and e-commerce infrastructure providers
  • Payment processors
  • Delivery and courier companies
  • IT and hosting providers
  • Analytics providers
  • Advertising platforms
  • Customer-service providers
  • Professional advisers
  • Authorities where disclosure is legally required

Service providers may only receive the information reasonably necessary to perform their respective services.

9. Advertising and Social Media Platforms

We may work with platforms such as Google and Meta to measure advertising effectiveness and understand how customers interact with our website.

Depending on your cookie and privacy preferences, these platforms may receive information such as:

  • Browser or device information
  • Website interactions
  • Product views
  • Purchase or conversion events

Such providers process information according to their own privacy policies and applicable data-protection requirements.

10. International Transfers of Information

Some of our technology, analytics, payment, advertising, and service providers may process information outside the United Arab Emirates.

Where personal information is transferred internationally, we will take reasonable measures intended to ensure that the information is handled appropriately and in accordance with applicable legal requirements.

The UAE Personal Data Protection Law includes requirements concerning cross-border transfers and sharing of personal information.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for purposes such as:

  • Fulfilling orders
  • Providing customer service
  • Managing returns or disputes
  • Maintaining business and accounting records
  • Complying with legal obligations
  • Preventing fraud
  • Enforcing our terms and policies

Different categories of information may be retained for different periods depending on the purpose and applicable legal requirements.

The source policy you provided also followed this necessity-based approach to data retention.

12. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the ability to:

  • Request information about personal data we process
  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion where legally applicable
  • Request restriction or cessation of certain processing
  • Withdraw consent where processing is based on consent
  • Object to or opt out of certain marketing communications

The UAE Government specifically notes rights to request correction of inaccurate personal information and to restrict or stop processing under the UAE Personal Data Protection Law.

To exercise a privacy-related request, contact:

care@alaswad.ae

We may need to verify your identity before completing certain requests.

We may also retain information where retention is required or permitted by applicable law.

13. Security of Your Information

We take reasonable administrative, organizational, and technical measures intended to protect personal information against:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no internet transmission or electronic-storage method can be guaranteed to be completely secure.

14. Children's Privacy

Our website and products are not specifically directed toward children.

We do not knowingly seek to collect personal information from children in a manner inconsistent with applicable law.

If you believe a child has provided personal information to us improperly, please contact us at care@alaswad.ae.

15. Third-Party Websites and Services

Our website may contain links to websites, social networks, payment providers, or services operated by third parties.

We do not control the privacy practices of those third parties.

We recommend reviewing their privacy policies before providing personal information to them.

16. WhatsApp and Social Media

If you communicate with Al Aswad through WhatsApp, Instagram, Facebook, TikTok, Snapchat, or another third-party platform, your interaction is also subject to that platform's privacy practices.

We may retain communications where necessary to respond to your enquiry, manage an order, or provide customer support.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our services
  • Website technologies
  • Business practices
  • Legal or regulatory requirements

When we make updates, we will revise the “Last updated” date at the beginning of this policy.

We encourage you to review this page periodically.

18. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Al Aswad Ladies Tailoring and Trading
Shed-01 SB, Al Sajaa Industrial Area
Sharjah, United Arab Emirates

Email: care@alaswad.ae
Phone / WhatsApp: +971 54 776 4242